Your Advisors Team...

  • 50+ Years of Salesforce Experience

  • 50+ Salesforce Certifications

  • 15+ certified professionals

  • 2 Certified Application architects


Hyder Mirza

CEO & Salesforce Architect

With 10 years of experience at Salesforce in roles ranging from technical solution engineer to sales leader, Hyder has worked closely with 200+ Salesforce customers in North America, helping them with on-boarding and adoption of Salesforce's platform.  Most recently, he led the Financial Services group at Salesforce for Canadian SMBs helping business leaders leverage Salesforce for growth and enhanced customer engagement. Blending an electronics design engineering background with an MBA grounded in Integrative Thinking, Hyder brings an analytical approach to business solutions design and problem solving.


SHREY Srirangam

Salesforce Architect

With over 12 years of experience of working with the Salesforce platform, Shrey has worked on more than 150 Salesforce implementations for SMBs and enterprise customers, including Fortune 500 clients in the pharmaceutical, manufacturing and higher education verticals. Shrey has worked with multiple Salesforce implementation and consulting firms, most recently managing a team of product specialists working with Deloitte. In his role as a Salesforce Architect, Shrey drives solution design and architecture while helping clients form adoption strategies for on-boarding teams of users new to Salesforce.


BETH Francis

Director, Client Success

Combining her passion for marketing with her experience with the full technology implementation lifecycle for business analytics software solutions, Beth has been working with Salesforce for 3 years, helping implement Marketing Automation and CRM for not-for-profit organizations.   Beth has experience with insurance and banking in her previous roles and has designed training programs for adoption of technology by business users.  She is focused on building a success nurturing program and the Client Success team to help clients get past initial stages of adoption of Salesforce. 


Mohsin Raza

Director, Service Delivery

With more than 12 years of Salesforce development and architecture experience, Mohsin’s passion for developing solutions on the Salesforce platform is also reflected in his community-building activities with the Salesforce eco-system and his efforts in organizing Trailhead meetups to contribute to the collective learning of the Salesforce community. He has led application development teams at CloudCall for Salesforce-integrated telephony solutions and in his current role, is responsible for solution design and service delivery excellence, ensuring clients’ business requirements are mapped successfully to the technical solutions developed.



Development Team Lead

With 6+ years of Salesforce development experience, Hamza is a Salesforce Certified Application Architect and has a strong background in UI/UX development as well as implementing Communities with optimized user interfaces for Salesforce clients. Hamza leads a team of Salesforce Certified professionals to deliver projects involving Lightning Components and Apex development among other things.


Zaid Darbar

Development Team Lead

With 6+ years of Salesforce development experience, Zaid is a Salesforce Certified Application Architect and bring his experience with data integration, Big Data Analytics and data manipulation to our clients. Zaid leads a team of Salesforce certified professionals to deliver projects involving data integration and Pardot among other things.